SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
_____________

SCHEDULE 13G
 (Rule 13d-102)

INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT
 TO § 240.13d-1(b), (c) AND (d) AND AMENDMENTS THERETO FILED
PURSUANT TO § 240.13d-2

(Amendment No. _)*

Similarweb Ltd.
__________________________________________________________________________________
(Name of Issuer)

Ordinary Shares, par value NIS 0.01 per share
__________________________________________________________________________________

(Title of Class of Securities)

M84137 10 4
__________________________________________________________________________________
(CUSIP Number)

December 31, 2021
__________________________________________________________________________________
(Date of Event Which Requires Filing of this Statement)
 
Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
 
☐ Rule 13d-1(b)
 
☐ Rule 13d-1(c)
 
☒ Rule 13d-1(d)
 
*The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.
 
The information required in the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934, as amended (the “Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).
 

CUSIP No. M84137 10 4
13G
Page 2 of 23 Pages
1.
NAMES OF REPORTING PERSONS
 
Viola Growth II (A) L.P.
2.
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(See Instructions)         (a) ☐
 (b) ☐
3.
SEC USE ONLY
 
4.
CITIZENSHIP OR PLACE OF ORGANIZATION
 
Cayman Islands
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH
5.
SOLE VOTING POWER
 
2,217,075
6.
SHARED VOTING POWER
 
0
7.
SOLE DISPOSITIVE POWER
 
2,217,075
8.
SHARED DISPOSITIVE POWER
 
0
9.
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 
2,217,075
10.
CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (See Instructions)
 
☐
11.
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
 
3.0% (1)
12.
TYPE OF REPORTING PERSON (See Instructions)
 
PN
 
(1)
Percentage is based on 74,533,359 ordinary shares of the Issuer issued and outstanding as of September 30, 2021, as reported by the Issuer in the press release attached as Exhibit 99.1 to its Report of Foreign Private Issuer on Form 6-K that it furnished to the SEC on November 10, 2021.
 
 
CUSIP No. M84137 10 4
13G
Page 3 of 23 Pages
1.
NAMES OF REPORTING PERSONS
 
Viola Growth II (B) L.P.
2.
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(See Instructions)         (a) ☐
 (b) ☐
3.
SEC USE ONLY
 
4.
CITIZENSHIP OR PLACE OF ORGANIZATION
 
Cayman Islands
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH
5.
SOLE VOTING POWER
 
2,931,736
6.
SHARED VOTING POWER
 
0
7.
SOLE DISPOSITIVE POWER
 
2,931,736
8.
SHARED DISPOSITIVE POWER
 
0
9.
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 
2,931,736
10.
CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (See Instructions)
 
☐
11.
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
 
3.9% (1)
12.
TYPE OF REPORTING PERSON (See Instructions)
 
PN
 
 (1)
Percentage is based on 74,533,359 ordinary shares of the Issuer issued and outstanding as of September 30, 2021, as reported by the Issuer in the press release attached as Exhibit 99.1 to its Report of Foreign Private Issuer on Form 6-K that it furnished to the SEC on November 10, 2021.
 

CUSIP No. M84137 10 4
13G
Page 4 of 23 Pages
1.
NAMES OF REPORTING PERSONS
 
VG SW L.P.
2.
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(See Instructions)         (a) ☐
 (b) ☐
3.
SEC USE ONLY
 
4.
CITIZENSHIP OR PLACE OF ORGANIZATION
 
Israel
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH
5.
SOLE VOTING POWER
 
6,601,027
6.
SHARED VOTING POWER
 
0
7.
SOLE DISPOSITIVE POWER
 
6,601,027
8.
SHARED DISPOSITIVE POWER
 
0
9.
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 
6,601,027
10.
CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (See Instructions)
 
☐
11.
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
 
8.9% (1)
12.
TYPE OF REPORTING PERSON (See Instructions)
 
PN

(1)
Percentage is based on 74,533,359 ordinary shares of the Issuer issued and outstanding as of September 30, 2021, as reported by the Issuer in the press release attached as Exhibit 99.1 to its Report of Foreign Private Issuer on Form 6-K that it furnished to the SEC on November 10, 2021.
 

CUSIP No. M84137 10 4
13G
Page 5 of 23 Pages
1.
NAMES OF REPORTING PERSONS
 
Viola Partners Fund 4 2013 L.P.
2.
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(See Instructions)         (a) ☐
 (b) ☐
3.
SEC USE ONLY
 
4.
CITIZENSHIP OR PLACE OF ORGANIZATION
 
Israel
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH
5.
SOLE VOTING POWER
 
176,678
6.
SHARED VOTING POWER
 
0
7.
SOLE DISPOSITIVE POWER
 
176,678
8.
SHARED DISPOSITIVE POWER
 
0
9.
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 
176,678
10.
CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (See Instructions)
 
☐
11.
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
 
0.2% (1)
12.
TYPE OF REPORTING PERSON (See Instructions)
 
PN

 (1)
Percentage is based on 74,533,359 ordinary shares of the Issuer issued and outstanding as of September 30, 2021, as reported by the Issuer in the press release attached as Exhibit 99.1 to its Report of Foreign Private Issuer on Form 6-K that it furnished to the SEC on November 10, 2021.
 

CUSIP No. M84137 10 4
13G
Page 6 of 23 Pages
1.
NAMES OF REPORTING PERSONS
 
Viola Growth II L.P.
2.
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(See Instructions)         (a) ☐
 (b) ☐
3.
SEC USE ONLY
 
4.
CITIZENSHIP OR PLACE OF ORGANIZATION
 
Cayman Islands
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH
5.
SOLE VOTING POWER
 
0
6.
SHARED VOTING POWER
 
5,148,811 (1)
7.
SOLE DISPOSITIVE POWER
 
0
8.
SHARED DISPOSITIVE POWER
 
5,148,811 (1)
9.
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 
5,148,811 (1)
10.
CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (See Instructions) 
 
☐
11.
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
 
6.9% (2)
12.
TYPE OF REPORTING PERSON (See Instructions)
 
PN

(1)
Consists of (a) 2,217,075 ordinary shares held by Viola Growth II (A) L.P. and (b) 2,931,736 ordinary shares held by Viola Growth II (B) L.P. The Reporting Person serves as the sole general partner of each such entity and may therefore be deemed to share in the beneficial ownership of all of such ordinary shares.
 
(2)
Percentage is based on 74,533,359 ordinary shares of the Issuer issued and outstanding as of September 30, 2021, as reported by the Issuer in the press release attached as Exhibit 99.1 to its Report of Foreign Private Issuer on Form 6-K that it furnished to the SEC on November 10, 2021.
 
 
CUSIP No. M84137 10 4
13G
Page 7 of 23 Pages
1.
NAMES OF REPORTING PERSONS
 
VG SW GP L.P.
2.
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(See Instructions)         (a) ☐
 (b) ☐
3.
SEC USE ONLY
 
4.
CITIZENSHIP OR PLACE OF ORGANIZATION
 
Israel
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH
5.
SOLE VOTING POWER
 
28,786 (1)
6.
SHARED VOTING POWER
 
6,601,027 (2)
7.
SOLE DISPOSITIVE POWER
 
28,786 (1)
8.
SHARED DISPOSITIVE POWER
 
6,601,027 (2)
9.
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 
6,629,813
10.
CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (See Instructions)
 
☐
11.
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
 
8.9% (3)
12.
TYPE OF REPORTING PERSON (See Instructions)
 
PN

(1)
These ordinary shares are held in a trust at ESOP Management and Trust Services Ltd. on behalf of the Reporting Person, but the Reporting Person maintains voting and dispositive power with respect thereto.
 
(2)
Consists of 6,601,027 ordinary shares held by VG SW L.P. The Reporting Person serves as the sole general partner of that entity and may therefore be deemed to share in the beneficial ownership of those ordinary shares.
 
(3)
Percentage is based on 74,533,359 ordinary shares of the Issuer issued and outstanding as of September 30, 2021, as reported by the Issuer in the press release attached as Exhibit 99.1 to its Report of Foreign Private Issuer on Form 6-K that it furnished to the SEC on November 10, 2021.
 

CUSIP No. M84137 10 4
13G
Page 8 of 23 Pages
1.
NAMES OF REPORTING PERSONS
 
Viola Partners 4 (G.P. Fund 4) Limited Partnership
2.
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(See Instructions)         (a) ☐
 (b) ☐
3.
SEC USE ONLY
 
4.
CITIZENSHIP OR PLACE OF ORGANIZATION
 
Israel
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH
5.
SOLE VOTING POWER
 
0
6.
SHARED VOTING POWER
 
176,678 (1)
7.
SOLE DISPOSITIVE POWER
 
0
8.
SHARED DISPOSITIVE POWER
 
176,678 (1)
9.
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 
176,678 (1)
10.
CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (See Instructions)
 
☐
11.
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
 
0.2% (2)
12.
TYPE OF REPORTING PERSON (See Instructions)
 
PN
 
(1)
Consists of 176,678 ordinary shares held by Viola Partners Fund 4 2013 L.P. The Reporting Person serves as the sole general partner of that entity and may therefore be deemed to share in the beneficial ownership of those ordinary shares.
 
 (2)
Percentage is based on 74,533,359 ordinary shares of the Issuer issued and outstanding as of September 30, 2021, as reported by the Issuer in the press release attached as Exhibit 99.1 to its Report of Foreign Private Issuer on Form 6-K that it furnished to the SEC on November 10, 2021.
 
 
CUSIP No. M84137 10 4
13G
Page 9 of 23 Pages
1.
NAMES OF REPORTING PERSONS
 
Viola Growth II GP Ltd.
2.
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(See Instructions)         (a) ☐
 (b) ☐
3.
SEC USE ONLY
 
4.
CITIZENSHIP OR PLACE OF ORGANIZATION
 
Cayman Islands
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH
5.
SOLE VOTING POWER
 
0
6.
SHARED VOTING POWER
 
11,778,624 (1)
7.
SOLE DISPOSITIVE POWER
 
0
8.
SHARED DISPOSITIVE POWER
 
11,778,624 (1)
9.
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 
 11,778,624 (1)
10.
CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (See Instructions) 
 
☐
11.
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
 
15.8 % (2)
12.
TYPE OF REPORTING PERSON (See Instructions)
 
CO
 
(1)
Consists of (a) 2,217,075 ordinary shares held by Viola Growth II (A) L.P. (“Viola A”), (b) 2,931,736 ordinary shares held by Viola Growth II (B) L.P. (“Viola B”), (c) 6,601,027 ordinary shares held by VG SW L.P. and (d) 28,786 ordinary shares held in trust (at ESOP Management and Trust Services Ltd.) on behalf of VG SW GP, L.P., which itself serves as the sole general partner of VG SW L.P. The Reporting Person serves as the sole general partner of Viola A and Viola B and as a general partner of VG SW GP, L.P., and may therefore be deemed to share in the beneficial ownership of all of the foregoing ordinary shares.
 
(2)
Percentage is based on 74,533,359 ordinary shares of the Issuer issued and outstanding as of September 30, 2021, as reported by the Issuer in the press release attached as Exhibit 99.1 to its Report of Foreign Private Issuer on Form 6-K that it furnished to the SEC on November 10, 2021.
 
 
CUSIP No. M84137 10 4
13G
Page 10 of 23 Pages
1.
NAMES OF REPORTING PERSONS
 
Viola Growth 3 Ltd.
2.
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(See Instructions)         (a) ☐
 (b) ☐
3.
SEC USE ONLY
 
4.
CITIZENSHIP OR PLACE OF ORGANIZATION
 
Cayman Islands
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH
5.
SOLE VOTING POWER
 
0
6.
SHARED VOTING POWER
 
6,629,813 (1)
7.
SOLE DISPOSITIVE POWER
 
0
8.
SHARED DISPOSITIVE POWER
 
6,629,813 (1)
9.
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 
6,629,813 (1)
10.
CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (See Instructions)
 
☐
11.
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
 
8.9% (3)
12.
TYPE OF REPORTING PERSON (See Instructions)
 
CO
 
(1)
Consists of (a) 6,601,027 ordinary shares held by VG SW L.P. and (b) 28,786 ordinary shares held in trust (at ESOP Management and Trust Services Ltd.) on behalf of VG SW GP, L.P., which itself serves as the sole general partner of VG SW L.P. The Reporting Person serves as a general partner of VG SW GP, L.P., and may therefore be deemed to share in the beneficial ownership of all of the foregoing ordinary shares.
 
(2)
Percentage is based on 74,533,359 ordinary shares of the Issuer issued and outstanding as of September 30, 2021, as reported by the Issuer in the press release attached as Exhibit 99.1 to its Report of Foreign Private Issuer on Form 6-K that it furnished to the SEC on November 10, 2021.
 
 
CUSIP No. M84137 10 4
13G
Page 11 of 23 Pages
1.
NAMES OF REPORTING PERSONS
 
Viola Partners 4 Management Ltd.
2.
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(See Instructions)         (a) ☐
 (b) ☐
3.
SEC USE ONLY
 
4.
CITIZENSHIP OR PLACE OF ORGANIZATION
 
Israel
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH
5.
SOLE VOTING POWER
 
0
6.
SHARED VOTING POWER
 
176,678 (1)
7.
SOLE DISPOSITIVE POWER
 
0
8.
SHARED DISPOSITIVE POWER
 
176,678 (1)
9.
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 
176,678 (1)
10.
CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (See Instructions)
 
☐
11.
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
 
0.2% (2)
12.
TYPE OF REPORTING PERSON (See Instructions)
 
CO

(1)
Consists of 176,678 ordinary shares held by Viola Partners Fund 4 2013 L.P (“Viola 4”). The Reporting Person serves as the sole general partner of Viola Partners 4 (G.P. Fund 4) Limited Partnership, which is the general partner of Viola 4, and may therefore be deemed to share in the beneficial ownership of those ordinary shares held by Viola 4.
 
 (2)
Percentage is based on 74,533,359 ordinary shares of the Issuer issued and outstanding as of September 30, 2021, as reported by the Issuer in the press release attached as Exhibit 99.1 to its Report of Foreign Private Issuer on Form 6-K that it furnished to the SEC on November 10, 2021.
 
 
CUSIP No. M84137 10 4
13G
Page 12 of 23 Pages
1.
NAMES OF REPORTING PERSONS
 
Viola Growth Management Fund 2 Ltd.
2.
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(See Instructions)         (a) ☐
 (b) ☐
3.
SEC USE ONLY
 
4.
CITIZENSHIP OR PLACE OF ORGANIZATION
 
Israel
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH
5.
SOLE VOTING POWER
 
0
6.
SHARED VOTING POWER
 
11,778,624 (1)
7.
SOLE DISPOSITIVE POWER
 
0
8.
SHARED DISPOSITIVE POWER
 
11,778,624 (1)
9.
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 
11,778,624 (1)
10.
CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (See Instructions)

☐
11.
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
 
15.8 % (2)
12.
TYPE OF REPORTING PERSON (See Instructions)
 
CO

(1)
Consists of (a) 2,217,075 ordinary shares held by Viola A, (b) 2,931,736 ordinary shares held by Viola B, (c) 6,601,027 ordinary shares held by VG SW L.P. and (d) 28,786 ordinary shares held in trust (at ESOP Management and Trust Services Ltd.) on behalf of VG SW GP, L.P., which itself serves as the sole general partner of VG SW L.P. The Reporting Person holds 100% of the outstanding equity of Viola Growth II GP Ltd., which serves as the sole general partner of Viola A and Viola B and as a general partner of VG SW GP, L.P., and the Reporting Person may therefore be deemed to share in the beneficial ownership of all of the foregoing ordinary shares.
 
(2)
Percentage is based on 74,533,359 ordinary shares of the Issuer issued and outstanding as of September 30, 2021, as reported by the Issuer in the press release attached as Exhibit 99.1 to its Report of Foreign Private Issuer on Form 6-K that it furnished to the SEC on November 10, 2021.

 
CUSIP No. M84137 10 4
13G
Page 13 of 23 Pages
1.
NAMES OF REPORTING PERSONS
 
Harel Beit-On
2.
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(See Instructions)         (a) ☐
 (b) ☐
3.
SEC USE ONLY
 
4.
CITIZENSHIP OR PLACE OF ORGANIZATION
 
Israel
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH
5.
SOLE VOTING POWER
 
0
6.
SHARED VOTING POWER
 
11,955,302 (1)
7.
SOLE DISPOSITIVE POWER
 
0
8.
SHARED DISPOSITIVE POWER
 
11,955,302 (1)
9.
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 
11,955,302 (1)
10.
CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES (See Instructions)

☐
11.
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
 
16.0% (2)
12.
TYPE OF REPORTING PERSON (See Instructions)
 
IN

(1)
Consists of the (i) 11,778,624 ordinary shares beneficially owned by Viola Growth Management Fund 2 Ltd. and (ii) 176,678 ordinary shares beneficially owned by Viola Partners 4 Management Ltd. The Reporting Person together with Shlomo Dovrat and Avi Zeevi are indirectly the controlling shareholders of each of Viola Growth Management Fund 2 Ltd. and Viola Partners 4 Management Ltd. and may therefore be deemed to share voting and dispositive power with respect to all of the ordinary shares beneficially owned by those two entities.

(2)
Percentage is based on 74,533,359 ordinary shares of the Issuer issued and outstanding as of September 30, 2021, as reported by the Issuer in the press release attached as Exhibit 99.1 to its Report of Foreign Private Issuer on Form 6-K that it furnished to the SEC on November 10, 2021.
 

CUSIP No. M84137 10 4
13G
Page 14 of 23 Pages
1.
NAMES OF REPORTING PERSONS
 
Shlomo Dovrat
2.
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(See Instructions)         (a) ☐
 (b) ☐
3.
SEC USE ONLY
 
4.
CITIZENSHIP OR PLACE OF ORGANIZATION
 
Israel
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH
5.
SOLE VOTING POWER
 
0
6.
SHARED VOTING POWER
 
11,955,302 (1)
7.
SOLE DISPOSITIVE POWER
 
0
8.
SHARED DISPOSITIVE POWER
 
11,955,302 (1)
9.
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 
11,955,302 (1)
10.
CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES (See Instructions)

☐
11.
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
 
16.0% (2)
12.
TYPE OF REPORTING PERSON (See Instructions)
 
IN

(1)
Consists of the (i) 11,778,624 ordinary shares beneficially owned by Viola Growth Management Fund 2 Ltd. and (ii) 176,678 ordinary shares beneficially owned by Viola Partners 4 Management Ltd. The Reporting Person together with Harel Beit-On and Avi Zeevi are indirectly the controlling shareholders of each of Viola Growth Management Fund 2 Ltd. and Viola Partners 4 Management Ltd. and may therefore be deemed to share voting and dispositive power with respect to all of the ordinary shares beneficially owned by those two entities.

(2)
Percentage is based on 74,533,359 ordinary shares of the Issuer issued and outstanding as of September 30, 2021, as reported by the Issuer in the press release attached as Exhibit 99.1 to its Report of Foreign Private Issuer on Form 6-K that it furnished to the SEC on November 10, 2021.
 

CUSIP No. M84137 10 4
13G
Page 15 of 23 Pages
1.
NAMES OF REPORTING PERSONS
 
Avi Zeevi
2.
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(See Instructions)         (a) ☐
 (b) ☐
3.
SEC USE ONLY
 
4.
CITIZENSHIP OR PLACE OF ORGANIZATION
 
Israel
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH
5.
SOLE VOTING POWER
 
0
6.
SHARED VOTING POWER
 
11,955,302 (1)
7.
SOLE DISPOSITIVE POWER
 
0
8.
SHARED DISPOSITIVE POWER
 
11,955,302 (1)
9.
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 
11,955,302 (1)
10.
CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES (See Instructions)

☐
11.
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
 
16.0% (2)
12.
TYPE OF REPORTING PERSON (See Instructions)
 
IN

(1)
Consists of the (i) 11,778,624 ordinary shares beneficially owned by Viola Growth Management Fund 2 Ltd. and (ii) 176,678 ordinary shares beneficially owned by Viola Partners 4 Management Ltd. The Reporting Person together Harel Beit-On and Shlomo Dovrat, are indirectly the controlling shareholders of each of Viola Growth Management Fund 2 Ltd. and Viola Partners 4 Management Ltd. and may therefore be deemed to share voting and dispositive power with respect to all of the ordinary shares beneficially owned by those two entities.

(2)
Percentage is based on 74,533,359 ordinary shares of the Issuer issued and outstanding as of September 30, 2021, as reported by the Issuer in the press release attached as Exhibit 99.1 to its Report of Foreign Private Issuer on Form 6-K that it furnished to the SEC on November 10, 2021.


Item 1(a).  Name of Issuer:
 
The name of the issuer is Similarweb Ltd. (the “Issuer”).

________________________________________________________________________________

Item 1(b).  Address of Issuer’s Principal Executive Offices:

 
The Issuer’s principal executive offices are located at 121 Menachem Begin Rd., Tel Aviv-Yafo 6701203, Israel.

        ________________________________________________________________________________

Item 2(a).  Name of Person Filing:
 
The following entities and individuals, listed in (i)-(xiv) below, who are filing this Statement of Beneficial Ownership on Schedule 13G (this “Statement”), are referred to herein collectively as the “Reporting Persons”, and the three individuals whose names appear in (xii)-(xiv) below, collectively, as the “Reporting Individuals”:


 (i)
Viola Growth II (A) L.P. (“Viola II (A)”)

(ii)
Viola Growth II (B) L.P. (“Viola II (B)”)

(iii)
VG SW L.P. (“VG LP”)

(iv)
Viola Partners Fund 4 2013 L.P. (“Viola 4 LP”)

(v)
Viola Growth II, L.P. (“Viola II GP”)

(vi)
VG SW GP, L.P. (“VG GP”)

(vii)
Viola Partners 4 (G.P. Fund 4) Limited Partnership (“Viola 4 GP”)

(viii)
Viola Growth II GP Ltd. (“Viola II GP GP”)

(ix)
Viola Growth 3 Ltd. (“Viola 3”)

(x)
Viola Partners 4 Management Ltd. (“Viola 4 GP GP”)

(xi)
Viola Growth Management Fund 2 Ltd. (“Viola Management 2”)

(xii)
Shlomo Dovrat

(xiii)
Harel Beit-On

(xiv)
Avi Zeevi

Viola II (A), Viola II (B), VG LP and Viola 4 LP directly hold the vast majority of the ordinary shares of the Issuer that are reported in this Statement, consisting of 2,217,075, 2,931,736, 6,601,027 and 176,678 ordinary shares, respectively.

Viola II GP serves as the sole general partner for each of Viola II (A) and Viola II (B) and may therefore be deemed to share beneficial ownership of the ordinary shares held by them.

VG GP serves as the sole general partner of VG LP and may therefore be deemed to share beneficial ownership of the ordinary shares held by VG LP. VG GP furthermore itself holds (through a trust at ESOP Management and Trust Services Ltd.) 28,786 ordinary shares.

Viola 4 GP serves as the sole general partner of Viola 4 LP.

Viola II GP GP serves as the sole general partner of Viola II GP and, together with Viola 3, as the general partners of VG GP and may therefore be deemed to share beneficial ownership of the ordinary shares beneficially owned by Viola II GP and VG GP.

Viola 3, as a general partner of VG GP, may be deemed to share beneficial ownership of the ordinary shares beneficially owned by VG GP.

Viola 4 GP GP serves as the sole general partner of Viola 4 GP and may therefore be deemed to share beneficial ownership of the ordinary shares beneficially owned by Viola 4 GP.

Viola Management 2 holds 100% of the outstanding equity interests of Viola II GP GP and may therefore be deemed to share beneficial ownership of all of the ordinary shares beneficially owned by Viola II GP GP.

The Reporting Individuals indirectly collectively  with one another are  the controlling shareholders of Viola Management 2, Viola 3 and Viola 4 GP GP, and, therefore, may be deemed to possess ultimate shared voting and dispositive authority with respect to all ordinary shares of the Issuer beneficially owned by the Reporting Persons.

                  _________________________________________________________________________________

Item 2(b).  Address of Principal Business Office or, if None, Residence:
 
The principal business office of each Reporting Person is c/o Viola Growth, Ackerstein Towers, Building D, 12 Abba Eban Avenue, Herzliya 4672530, Israel.

________________________________________________________________________________

Item 2(c).  Citizenship:

The citizenship or state of organization, as applicable, of each Reporting Person is as follows:


 (i)
Viola II (A)— Cayman Islands

(ii)
Viola II (B)— Cayman Islands

(iii)
VG LP— Israel

(iv)
Viola 4 LP— Israel

(v)
Viola II GP— Cayman Island

(vi)
VG GP— Israel

(vii)
Viola 4 GP— Israel

(viii)
Viola II GP GP— Cayman Islands

(ix)
Viola 3-- Cayman Island

(x)
Viola 4 GP GP— Israel

(xi)
Viola Management 2— Israel

(xii)
Each Reporting Individual— Israel
                   ________________________________________________________________________________

Item 2(d).  Title of Class of Securities:

This Statement relates to the ordinary shares, par value New Israeli Shekel (“NIS”) 0.01 per share, of the Issuer (“ordinary shares”).

                      _____________________________________________________________________________

Item 2(e).  CUSIP Number:

The CUSIP number of the ordinary shares is M84137 10 4.

                      _____________________________________________________________________________

Item 3.
If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b), or (c), check whether the person filing is a:

 
(a)
☐
Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o).
       
 
(b)
 ☐
Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c).
       
 
(c)
 ☐
Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c).
       
 
(d)
 ☐
Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8).
       
 
(e)
 ☐
An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
       
 
(f)
 ☐
An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
       
 
(g)
 ☐
A parent holding company or control person in accordance with §240.13d-1(b)(1)(ii)(G);
       
 
(h)
 ☐
A savings association as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C.1813);
       
 
(i)
 ☐
A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
       
 
(j)
 ☐
A non-U.S. institution in accordance with §240.13d-1(b)(1)(ii)(J);
       
 
(k)
 ☐
Group, in accordance with §240.13d-1(b)(1)(ii)(K).
       
 
If filing as a non-U.S. institution in accordance with §240.13d-1(b)(1)(ii)(J), please specify the type of institution: _________________

Not applicable.

_______________________________________________________________________________

Item 4.          Ownership.

Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1:

 
(a)
 
Amount beneficially owned:  Please see row 9 of the cover pages of the respective Reporting Persons.
 
        
 
(b)
 
Percent of class:  Please see row 11 of the cover pages of the respective Reporting Persons. The percentages appearing on the cover pages of the respective Reporting Persons is based on 74,533,359 ordinary shares of the Issuer issued and outstanding as of September 30, 2021, as reported by the Issuer in the press release attached as Exhibit 99.1 to its Report of Foreign Private Issuer on Form 6-K that it furnished to the SEC on November 10, 2021.
 
        
 
(c)
 
Number of shares as to which the person has:  
 
        
 
 
 
(i)
Sole power to vote or to direct the vote:  Please see row 5 of the cover pages of the respective Reporting Persons and the related footnotes on such cover pages.
 
        
 
 
 
(ii)
Shared power to vote or to direct the vote:  Please see row 6 of the cover pages of the respective Reporting Persons and the related footnotes on such cover pages.
 
        
 
 
 
(iii)
Sole power to dispose or to direct the disposition of: Please see row 7 of the cover pages of the respective Reporting Persons and the related footnotes on such cover pages.
 
        
 
 
 
(iv)
Shared power to dispose or to direct the disposition of: Please see row 8 of the cover pages of the respective Reporting Persons and the related footnotes on such cover pages.

Please see Item 2(a) and the footnotes on the respective cover pages of the Reporting Persons, which are incorporated by reference herein, for an explanation as to the basis for the specific number of ordinary shares beneficially owned by each Reporting Person.

Each of the foregoing Reporting Persons disclaims beneficial ownership of the ordinary shares reported herein except to the extent of its or his (as applicable) pecuniary interest (if any) therein.

_______________________________________________________________________________

Item 5.          Ownership of Five Percent or Less of a Class.

 If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following:  ☐

_______________________________________________________________________________

Item 6.          Ownership of More Than Five Percent on Behalf of Another Person.

Not applicable.

_______________________________________________________________________________

Item 7.          Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company or Control Person.
 
Not applicable.
 
_______________________________________________________________________________
 
Item 8.          Identification and Classification of Members of the Group.
 
Not applicable.
 
_______________________________________________________________________________
 
Item 9.          Notice of Dissolution of Group.
 
Not applicable.
 
_______________________________________________________________________________
 
Item 10.          Certifications.
 
Not applicable.
_______________________________________________________________________________

SIGNATURE
 
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
 
 
VIOLA GROWTH II (A) L.P.

By: Viola Growth II, L.P., its General Partner

By: Viola Growth II GP Ltd., its General Partner

By: /s/ Harel Beit-On
Name: Harel Beit-On

By: /s/ Itzik Avidor
Name: Itzik Avidor

VIOLA GROWTH II (B) L.P.

By:  Viola Growth II, L.P., its General Partner

By: Viola Growth II GP Ltd., its General Partner

By: /s/ Harel Beit-On
Name: Harel Beit-On

By: /s/ Itzik Avidor
Name: Itzik Avidor

VG SW, L.P.

By: VG SW GP, L.P., its General Partner

By: Viola Growth II GP Ltd. and Viola Growth 3 Ltd., its General Partners

By: /s/ Harel Beit-On
Name: Harel Beit-On

By: /s/ Itzik Avidor
Name: Avi Zeevi

VIOLA PARTNERS FUND 4 2013 L.P.

By: Viola Partners 4 (G.P. Fund 4) Limited Partnership, its General Partner

By: Viola Partners 4 Management Ltd., its General Partner

By: /s/ Harel Beit-On
Name: Harel Beit-On

By: /s/ Itzik Avidor
Name: Itzik Avidor


 
VIOLA GROWTH II, L.P

By: Viola Growth II GP Ltd., its General Partner

By: /s/ Harel Beit-On
Name: Harel Beit-On

By: /s/ Itzik Avidor
Name: Itzik Avidor
 
VG SW GP, L.P.

By: Viola Growth II GP Ltd., its General Partner

By: /s/ Harel Beit-On
Name: Harel Beit-On

By: /s/ Itzik Avidor
Name: Itzik Avidor

VIOLA PARTNERS 4 (G.P. FUND 4) LIMITED PARTNERSHIP

By: Viola Partners 4 Management Ltd., its General Partner

By: /s/ Harel Beit-On
Name: Harel Beit-On

By: /s/ Itzik Avidor
Name: Itzik Avidor

VIOLA GROWTH II GP LTD.

By: /s/ Harel Beit-On
       Name: Harel Beit-On

By: /s/ Itzik Avidor
       Name: Itzik Avidor
 
VIOLA GROWTH 3 LTD.

By: /s/ Harel Beit-On
        Name: Harel Beit-On

By: /s/ Itzik Avidor
       Name: Itzik Avidor

VIOLA PARTNERS 4 MANAGEMENT LTD.

By: /s/ Harel Beit-On
       Name: Harel Beit-On

By: /s/ Itzik Avidor
       Name: Itzik Avidor


 
VIOLA GROWTH MANAGEMENT FUND 2 LTD.

By: /s/ Harel Beit-On
       Name: Harel Beit-On

By: /s/ Itzik Avidor
       Name: Itzik Avidor

/s/ Shlomo Dovrat
SHLOMO DOVRAT

/s/ Harel Beit-On
HAREL BEIT-ON

/s/ Avi Zeevi
AVI ZEEVI

Dated: February 14, 2022

EXHIBITS
 
Exhibit 1 – Joint Filing Agreement pursuant to Rule 13d-1(k)(1)